Richmond Waldorf School Legacy Circle
Logo Design | Stationery | Web Page

Scope of work

  • Logo design
  • Letterhead and thank-you cards
  • Web page and supporting pages

Project overview

Richmond Waldorf School (RWS) was looking for a solution on how to recognize and remember two founding members of their school – John Moses and Maria Butler – after both passing on in 2020. RWS also felt it was imperative to provide a way for community members to honor them individually and help support the initiatives most important to John and Maria, respectively. Out of this, Legacy Circle was born.


Logo development

Having worked with RWS for many years, we gained a friendship with and deep respect for John and Maria. While replaying an old interview we conducted with them years ago when working on the school’s main identity, hearing again how it all began and what brought them to Waldorf education, the logo began to take shape in our minds. Steeped in meaning and purpose, the colors from the school’s primary logo were carried over to this new program. The circular, upward movement represents the circle of life, feelings of hope, rebirth, growth and change, held together by a grounding, rhythmic energy. (Read more about the colors and meaning behind the logo design for Richmond Waldorf School HERE.)


Supporting materials

Graphics were created for social media and email newsletters. Letterhead and thank-you cards were designed for donor communications. We designed and developed a web page to communicate the purpose of Legacy Circle and to house the donation form. Additionally, individual pages were created and linked for both John and Maria, allowing the Legacy Circle page to remain focused on the mission yet offer a place for those interested in learning more about each person to do so.


An inspiration for us all

Not only does this memorial program bring warmth to our hearts through remembering those near and dear to us, it allows anyone to support and carry on the important work John and Maria started so many years ago. And equally important, it reminds us that positive change is possible, that one person can make a world of difference, and through dedication and perseverance we can work together and make an incredible impact within our community.

Creative solutions

Do you want to make an impact with your fundraising initiative? Looking to infuse meaning and purpose into your brand identity? Let’s have a conversation and get started! Fill out our introduction form and we’ll be in touch soon.