Wellborn + Wright
Website Design & Development
Scope of work
- Website design & development
- Photography
- Video production & editing
Project overview
Wellborn + Wright (W+) is an expert in their industry. Their passion for details, standard of quality, and range of materials offered is unmatched. W+ came to us wanting to incorporate this quality and essence into a new website to accurately represents what they do and how well they do it.
“We were looking to increase our leads, better communicate what we do, and have our web presence match our high quality of work.”
Homepage with a full-screen video showcasing their handcrafted process.
Key features
Many of their leads were acquired through referrals and word-of-mouth. While this is still true, they now have an additional stream of leads flowing through their inquiry form during off hours.
We created a video of everyday production to bring the handcrafted, personal service to the forefront. Most of their products are made from scratch and by hand, the reclaimed items tell a story, and these products take time and skill to create. This adds another level of value and quality, important to communicate when landing on the homepage.
The overall website intention is to inspire, educate, and drive leads. It acts as a browsable catalog of ideas for designers, architects, homeowners, and builders.
The gallery includes photos and case studies to showcase skills and inspire designers and builders.
The product pages are minimalist and easy to navigate, and serve not only as a source of inspiration, but also a conversation starter to begin uncovering the customer’s vision and design direction.
“The new website has helped define and brand our products, now organized in a logical, visual way. And it builds a positive first impression with newcomers. It also helps with company moral – our employees take pride representing a company that is visually appealing and professional.”
Website and branding solutions
How do you attain customers? Where can you improve? Does your brand represent who you are and what you offer? Tell us all about it by filling out our introduction form.