Courthouse Creek Cider
Visual Identity | Label Design
Scope of work
- Logo design
- Brand development
- Label designs
- Ongoing support for label design and printed promotions
We first met Eric and Liza Cioffi of Courthouse Creek Cider in their early stages of business development. They came to us for help with logo design. We spent time learning their story and photographing their farm, then worked to create their new visual identity and develop their brand.
Our target brand personality was rustic, welcoming, handcrafted, and inclusion of a purple heart that could be used on its own once brand recognition grew. We immediately turned to our antique wood type for inspiration and after printing several proofs, scanning, manipulating, pulling more proofs, scanning, editing, the logo for Courthouse Creek Cider came to life.
The heart is created with two Cs to stand for Courthouse Creek when used on its own. The heart represents the love in the Cioffi’s blended family and their love for their work. The type is printed by hand and left very rustic, to represent the hand crafted process of and philosophy in creating their cider. The rough outer edge of the circular logo resembles the outline of a tree, representing the trees in their orchard.
The first core labels feature a vintage, hand-printed frame from our antique type collection, framing the sepia photographs of family and friends near and dear to the Cioffi’s. The Limited Reserve styles feature the CC heart, often featuring a custom illustration or vintage photograph. The flip-top bottles have a topper label wrapping around with their tagline and CC mark to further infuse the brand image.
Are you starting a business and are passionate about your work, making a difference, and changing people’s lives, but need help visually communicate your business message and values to your right audience? Or have an existing business that needs a brand realignment? Let’s chat! Fill out our introduction form and we’ll be in touch soon.